Campaign Handbook
	Organizing Volunteers Political Fund Raising Special Packages Special Events Get Out The Vote Direct Mail Election Polls
	Campaign Supplies
	Balloons Brochures Bumper Stickers Business Cards Buttons Stadium Cups Door hangers Envelopes #10 Envelopes    Contributor - Volunteer Fans - hand held Flyers Invitations Lapel Stickers Letterhead Litterbags Magnetic Business Cards Palm Cards Palm Cards Full Color Postcards GOTV Pencils Pens Sample Ballots T-Shirts Campaign Signs     Banners     Double Sided     Fold Over Posters     Large Signs 4' x 8'     Magnetic Car Signs     Poly Sleeve     Screen printed
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Political Campaign Strategy

Organize with key supporters from the District and Precinct level, generate ideas and put your political campaign strategy in writing. A lack of proper planning causes people to lose interest and drift.

Ways to get your name out

A well designed logo and color selection will help maintain your identity with voters and remember to use your logo on all your political campaign supplies.

Fund Raising Strategy & Campaign Supplies

Contributor volunteer envelopes should be part of your campaign supplies, available to hand out any time. They have your name, return address, suggested donation and personal information (required by law with a donation). Other ways to help should be mentioned on your volunteer envelopes: yard signs, bumper stickers, office staff, event hosting and poll workers on election day.

Remember you can use invitations to special events with RSVP cards or inexpensive postcard invitations with a RSVP by phone.

Letterhead and #10 envelopes: are standard items for thank you notes and addressing the issues or reminding your supporters to VOTE.

Lapel stickers are a low-cost way to billboard your name at Rallies and Key-Events.

Political campaign buttons are good fund-raiser idea and frequently become collector items.

Banners, Posters & Signs

Screen printed signs, fold over posters and, yard signs are a great way for supporters to participate in "get out the vote" (GOTV). Only use a picture when you have a flattering photograph. Use magnetic car signs and banners for parades and key political events.

Bumper stickers with a your name as the most prominent feature, possibly utilizing the first name and the political office or short message. Avoid clutter. Don't put election dates on your political campaign supplies unless it's a special election or primary.

Printing Supplies

Palm cards are a great way to inform voters about your platform. Include a picture, bio and logo. You may want to consider full color palm cards digitally printed for maximum visual impact with your constituents.

Fliers are great supplies for canvassing a neighborhood, shopping center or key community events. Don't forget to have something with a photo and name. Mention the office you are seeking, personal bio, slogan or an issue statement printed on inexpensive paper.

Use brochures with lots of pictures containing family, key supporters and locations within the community. Usually a minimum amount of copy and no issues, just a friendly introduction of you to the voting public. The brochure should have a mail panel if you plan to do a mailing. Brochures, palm cards and letterhead and should be the first order of business so you don't greet the public empty handed. PLAN AHEAD!

Business cards are inexpensive and put something in a potential voters hand. Use your name, logo, and photograph. You can use back side printing for a small bio. Fold over cards are great for football schedules.

Personal Items

Don't over look gentle persuaders like pens, pencils and hand fans to keep your name in front of the voters. They stay around long after the election is over.

Special Events

Foster team spirit and a cohesive appearance. Order colorful t-shirts and buttons for your volunteers and poll workers.

GOTV - Get Out To Vote

Door hangers with a "Sorry I Missed You" message or as a reminder of the election date and options for a ride to the polls really work for neighborhood canvassing. Use pre-address GOTV postcards throughout your drive. Mail these just before election day as a last minute reminder to the voting public.

Election day be ready to greet voters at the polls with signs and lapel stickers. T-shirts and fliers bring cohesion an unity to your group. Use any remaining campaign supplies and all your resources at the polls to get out the vote and don't forget sample ballots.

Planning

Order your campaign supplies early to avoid rush charges. Your strategy should outline how you will use your supplies and remember to order enough. Reorders cause additional expenses which should not be necessary.

Johnny Howard Designs

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