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Political Campaign Volunteers

There are five main reasons why people volunteer to work in political campaigns. Understanding which of these reasons motivates your volunteers can help you build and maintain a strong volunteer program for the duration of the campaign

Building a volunteer organization should be approached like any other task. There is no substitute for preparation, planning, organization and execution.

1. Policy: Some political campaign volunteers may care about a particular issue and be inspired. Sometimes this issue may already be the main focus of the campaign. These volunteers want to make a difference.

2. Social: Some people find politics a relaxing hobby. While they are obviously concerned about the issues, this is a way for them to meet people. They see working on a campaign as part of their social life.

3. Political: Some political campaign volunteers are directly affiliated with the party workers. While many of them may be motivated by policy or social concerns, they may also work because the candidate is a member of their political party.

4. Opportunity: Some volunteers work in a campaign hoping to land a job or to earn some money. These people can be good workers, but they should be told up front what the prospects are for jobs during or after the campaign. Others may volunteer to increase their work or interpersonal skills for job-hunting.

5. Recognition: Some people are looking for a challenge. Politics is a unique profession where they can excel. These volunteers want recognition. They want to be seen doing something important, they may have political aspirations.

While political campaign volunteers may come to campaigns for various reasons, every one of them needs recognition. It may as simple as a thank-you nod or pat of the back by the candidate. Maybe a special button or certificate?